National Promotion and Events

To ensure that the Cayman Islands are viewed as one of the premier destinations in the Caribbean. Ensure that the travel trade is knowledgeable of the Cayman Islands and that they receive first-class tangible and intangible experiences and are better able to convert potential visitors into loyal customers.Create compelling reasons to travel and infuse Caymanian culture into every activity performed. Ensure efforts in local media are consistent with global positioning and stay true to the Cayman Islands brand when promoting the Sister Islands. Develop and execute event tourism to create additional compelling reasons to visit the Cayman Islands during shoulder periods and add to the diversity of experiences in the Cayman Islands. Support Global Office programming to provide vibrant Cayman Islands experiences in source marketing and on-island.

Top Functions

  • Destination Promotions
    • Work with agencies and regional offices to promote the Cayman Islands as the ideal warm weather destination to our target audience.
  • Special Events Marketing
    • Promote on-island events to potential visitors or visitors who have already planned their trip
    • Provide monetary or personnel support for these events.
  • Travel Trade Education Programme
    • Host travel professionals in on-island experiences. Professionals are selected based on sales of trips to the Cayman Islands for their customers. Travel professionals are Cayman Islands experts and included in a database through the Questex programme.
Tristaca Ebanks

Tristaca Ebanks

Manager, National Promotions and Events

Tristaca is a seasoned professional with over 15 years of experience in the events field and the Cayman Islands Government Sector. Prior to joining CIDOT, Tristaca was employed as a Special Events Co-Ordinator and FOI Manager with the Ministry of Investment, Innovation & Social Development.
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Alyssa Miller

Alyssa Miller

Events Marketing Supervisor

Meet Alyssa, a seasoned marketing and events professional with more than 17 years in the Cayman Islands tourism industry. As Events Marketing Supervisor with the Cayman Islands Department of Tourism, she leads the planning and execution of signature on-island activations.
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Tracy Chavez

Tracy Chavez

Tourism Services Supervisor - Marketing

Tracy Chavez joined the Cayman Islands Department of Tourism in May 2025 as the Tourism Supervisor. Tracy is responsible for managing the Familiarization Program and assisting the National Promotions and Events Team with airline activations and events.
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Alyssa Cayasso

Alyssa Cayasso

Marketing Officer (Events)

Alyssa Cayasso is a Marketing Officer (Events) at the Cayman Islands Department of Tourism. She first joined the department as an intern in January 2023 and transitioned into a full-time role in October 2023, where she coordinates and delivers events that showcase the Cayman Islands as a premier travel destination.
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