The Cayman Islands Department of Tourism (CIDOT) was established in 1974 and falls under the Ministry of Tourism and Trade Development (MOTTD) mandate. MOTTD provides strategic guidance and direction to the tourism and hospitality sectors, as well as air and sea ports, through the development of policies and legislation that promote the sustainable growth and development of the Cayman Islands tourism industry. CIDOT’s mission is to lead the tourism industry responsibly and position the Cayman Islands as the warm weather destination of choice through targeted initiatives that benefit all stakeholders.
By aligning our efforts with industry partners, we work toward four primary objectives:
- Increase visitation to our islands
- Raise the brand profile of the Cayman Islands
- Flatten seasonality to ensure year-round prosperity
- Diversify visitor profiles to create sustainable growth across all market segments.
CIDOT embraces a collaborative approach to its work and recognises that collective efforts between the public and private sectors will yield the best results for the people of the Cayman Islands. Together, we can amplify our message, maximise our resources, and create exceptional experiences that keep visitors returning to our shores year after year.
How We Promote the Cayman Islands
CIDOT takes a thoughtful, well-rounded approach to sharing our islands' story with the world. From dynamic integrated digital campaigns and engaging social media content to impactful collaborations with influencers, journalists, and key trade and travel partners, we aim to highlight everything that makes the Cayman Islands unique.
To ensure that we remain at the forefront of the travel industry and top of mind for consumers, we deploy robust, multimedia advertising plans, participate in major trade shows, execute immersive destination events, and maintain a strong brand presence in our core markets, including the United States, United Kingdom & Ireland and Canada.
CIDOT strongly believes that our efforts are more impactful with the collaboration of our Cayman-based stakeholders. By working with us, partners gain access to established international marketing channels, benefit from the CIDOT marketing engine and resources, and help align cohesive messaging that strengthens our destination's brand identity. Our strategy combines global reach with deep local insight to ensure everything we promote reflects the Cayman Islands' spirit.
Why Collaborate with CIDOT?
Partnering with the CIDOT offers unparalleled advantages for stakeholders seeking to maximise their impact in the competitive tourism landscape. As the official destination marketing organisation for the Cayman Islands, CIDOT provides partners with access to extensive market research, established distribution channels, and coordinated marketing initiatives that amplify individual efforts.
Our collaborative approach ensures consistent messaging across markets, creating a unified destination narrative that resonates with potential visitors. Partners benefit from CIDOT's global relationships with media, travel trade professionals, and industry organizations—connections that would be challenging and costly to establish independently.
By aligning with CIDOT initiatives, partners gain enhanced visibility within targeted campaigns, participation in influential familiarization trips, and representation at international trade events. This strategic collaboration creates efficiencies of scale, enabling businesses of all sizes to benefit from comprehensive destination marketing while focusing their resources on delivering exceptional visitor experiences.
Together, we can showcase the best of the Cayman Islands, driving sustainable tourism growth that benefits our community, environment, and economy for generations to come.
Promotional Events & Participation Opportunities
The Cayman Islands vibrant events calendar offers exceptional opportunities for partners to engage with visitors and showcase the best of our islands.
Public Relations & Influencer Marketing
CIDOT hosts travel writers, media and influencers through our strategic programs which are designed to amplify our destination's presence across global media channels.
Familiarisation Trips (FAMs)
CIDOT's Familiarisation Trips (FAMs) provide immersive, first-hand experiences of the Cayman Islands for travel professionals who influence the booking decisions of our core audience.
Trade Shows & Road Shows
CIDOT maintains a strategic global presence at premier travel industry events, showcasing the Cayman Islands to travel professionals worldwide.