Gary Hendricks-Dominguez
Deputy Director, International Marketing and Promotions
Gary Hendricks-Dominguez is the Deputy Director of International Marketing & Promotions at the Cayman Islands Department of Tourism (CIDOT), where he brings over 18 years of experience in marketing, events, project management, and strategic planning. His career trajectory includes impactful roles at the Cayman Islands Tourism Association, Cayman Turtle Centre, and Digicel, and he has spent the last 16 years driving success at CIDOT.
In his current role, Gary oversees the development, coordination, and execution of global and market-specific marketing strategies aimed at solidifying the Cayman Islands as a premier Caribbean destination. He leads international campaigns, digital marketing initiatives, and strategic promotions across key markets, including the United States, Canada, the United Kingdom, and Latin America—encompassing Argentina, Brazil, and Mexico. His oversight extends to managing overseas offices, fostering industry relations, and driving demand generation while ensuring brand alignment and market competitiveness.
Gary is recognized for his dynamic leadership, rooted in his strengths as a driven and focused leader, always striving for excellence. He is a catalyst for action and an advocate for meaningful contributions within the tourism sector. He leads the marketing team with a disciplined and results-driven approach and has a relentless pursuit of excellence, an ability to set and achieve ambitious goals, and passion for initiating impactful strategies that resonate globally.
Known for his strategic thinking and future-focused vision, Gary has successfully harnessed the power of digital platforms, content marketing, and data-driven insights to enhance customer engagement and retention. His work emphasizes innovative solutions, from creating immersive brand experiences to developing partnerships that expand the Cayman Islands’ reach and influence.
Gary holds a bachelor's degree in Business Administration from the International College of the Cayman Islands (ICCI), a Digital Marketing Certification from the Digital Marketing Institute of Ireland, and an MBA with a concentration in Marketing from Lynn University in Florida. His tenure is marked by a commitment to empowering teams, leveraging diverse market dynamics, and setting a high standard for excellence in Caribbean tourism.