What is PRIDE?

PRIDE is making a commitment to take Personal Responsibility in Delivering Excellence. PRIDE is an attitude, a way of life. The PRIDE programme establishes a culture of service excellence throughout the Cayman Islands.

Cayman PRIDE strives to:

  • Raise our standard of customer service
  • Distinguish the Cayman Islands from other Caribbean destinations
  • Increase our visitors’ intent to return and recommend the Cayman Islands to others
  • Ensure a promising and sustainable future for our islands
  • Improve and enhance our community and our quality of life

Why invest in PRIDE?

Tourism plays a major role in our economy. The Government is funding the PRIDE programme as part of its ongoing mandate to enhance the Cayman Islands’ competitiveness as a tourism destination and ensure the long-term sustainability of tourism in the country. According to the United Nations World Tourism Organisation (UNWTO), the world spent over US$1 trillion on tourism in 2022. By raising the level of customer service, we will be able to obtain a greater share of the tourism market.

Who participates in PRIDE?

Each member of our community plays a role in tourism. Those employed in tourism-related industries will be invited to receive PRIDE training. Our hope is that everyone living in the Cayman Islands will embrace PRIDE, not just as a way of delivering service excellence, but as a way of life.

How does PRIDE work?

Behavioural and operational service standards are agreed upon and set by tourism industry partners. Mystery shopping is used to identify strengths and training opportunities as well as provide interactive training programmes. Periodic quality checks are conducted to measure all progress in delivering excellence to guests.

Training Offered

Live, instructor-led training

Open workshops are scheduled each month; anyone is welcome to attend. These sessions are delivered in person at our training room in Cannon Place and are ideal for individuals, those who are self-employed, and companies wishing to train less than 10 persons at a time. Registration is required.  Please visit our registration form.
We also facilitate exclusive training for companies, with a minimum of 10 participants per session. These sessions can be tailored to fit your time constraints and can be delivered in person or online. Please contact us at pride@caymanislands.ky to learn more.
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