Allison, a global integrated marketing and public relations agency renowned for its strategic communications and innovative campaigns, is excited to partner with the Cayman Islands Department of Tourism (CIDOT) to advance its Diversity, Equity & Inclusion (DE&I) initiatives. Allison will serve as CIDOT’s agency of record (AOR) for DE&I expert counsel and multicultural and diverse marketing support in the U.S. and United Kingdom.
As travel preferences continue to evolve, CIDOT aims to position itself as an inclusive vacation destination that celebrates diversity and welcomes travelers from all backgrounds. Allison will collaborate with several global agency partners to implement tailored strategies that align with CIDOT’s vision, focusing on authentic messaging, community engagement and strategic outreach to diverse demographics.
“Engaging with multicultural audiences is vital to the Cayman Islands’ growth as a leading travel destination,” said Rosa Harris, Director of Tourism for CIDOT. “Partnering with Allison allows us to take significant strides in our DE&I and multicultural and diverse marketing efforts, ensuring that every visitor feels seen, welcomed, and valued. We are proud to work together to showcase the unique experiences our islands offer to all travelers.”
Through this partnership, CIDOT aims to expand its commitment to DE&I with new internal initiatives and policies to ensure the Cayman Islands are an inclusive environment for all travelers, while simultaneously creating impactful marketing strategies that resonate with multicultural and diverse audiences in the U.S. and UK, including Black, Hispanic, LGBTQIA+ and people with disabilities. Allison will also focus on highlighting the diversity of culture within Cayman to attract a broader range of tourists, including Generation Z.
“Diversity and inclusion are integral to so many consumer experiences, especially travel,” said Claudine Moore, Managing Director, Allison Worldwide “It’s an honor to partner with the Cayman Islands Department of Tourism to create impactful strategies that resonate with multicultural and diverse audiences and our hope is that we can convey that Cayman is not only a beautiful destination but also one that embodies what it means to ensure everyone feels welcome.”
The partnership with Allison will not only elevate the visibility of the Cayman Islands as a travel destination but also promote a deeper understanding of its diverse cultural landscape.
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About Allison
Allison is a global integrated marketing and communications consultancy dedicated to driving growth, innovation, and positive change for clients, colleagues, and communities. With a diverse range of expertise and a forward-looking mindset, Allison delivers game-changing results that make a lasting impact. Allison is owned by Stagwell (NASDAQ: STGW), one of the fastest growing and most influential marketing and communications networks in the world. Agency partners leverage Stagwell’s technology, data analytics, insights and strategic consulting solutions to drive measurable results and optimize return on marketing investment for more than 1,700 clients worldwide. Learn more at www.allisonworldwide.com.