The Cayman Islands is proud to announce that it has become the first Caribbean destination to launch an omnichannel campaign on United Airlines’ newly launched Kinective Media platform.
United Airlines has been a vital partner in the Cayman Islands' tourism recovery through its expansion of nonstop flights to Grand Cayman, making the destination more accessible to travelers from key U.S. markets including Chicago, Houston and Washington D.C.
The Cayman Islands marketing strategy is designed to flatten seasonality and attract new travelers to the destination via a variety of non-traditional marketing channels. Kinective Media allows the Cayman Islands to reach customers via an omnichannel approach that engages travelers at every step of their journey.
The Cayman Islands will be featured in a dynamic and interactive way across United Airlines' media channels, including in-flight entertainment, airport out-of-home, digital media and a dedicated page on United.com, allowing the destination to reach travelers before, during and after their trips. The Kinective Media platform gives the Cayman Islands access millions of travelers, helping to drive awareness of the destination and encourage bookings.
“United and Kinective Media’s collaboration with the Cayman Islands Department of Tourism sets the model for a full-funnel destination marketing strategy,” said Richard Nunn, CEO, MileagePlus. “The powerful combination of engaging content and data-driven media is designed to connect with a wide audience – whether they’re just starting to imagine their next vacation or are ready to book their flight.”
"As a forward-thinking destination, we are always seeking new and innovative ways to reach our target audience," said Rosa Harris, Director of Tourism for the Cayman Islands. "Our new agreement with United Airlines on the Kinective platform showcases the Cayman Islands as a leader in the region and is a strategic move to position our islands as the ‘it’ destination in the Caribbean. This collaboration allows us to connect with travelers in a meaningful way, while also solidifying our ongoing commitment to our partners at United Airlines. We look forward to welcoming even more visitors to experience our world-class offerings, from our stunning beaches to our luxury resorts.”
This relationship is a testament to the Cayman Islands Department of Tourism’s ongoing commitment to innovation, marketing excellence, and the development of strategic alliances that enhance the destination’s appeal to global travelers and ensure that the islands remain at the forefront of the Caribbean travel landscape.