About
Business in Tourism
Education and Training
Marketing
News
Updates
How to Pay Accommodation Taxes
Home
News
2019
June
The Cayman Islands Target Visitor Growth With New Regional Manager Appointment And Expanded Uk Team
The Cayman Islands Target Visitor Growth With New Regional Manager Appointment And Expanded Uk Team
United Kingdom
6 June 2019
The Cayman Islands Department of Tourism (CIDOT) has appointed Adrian White as Regional Manager to oversee the British Overseas Territory’s marketing strategy for the UK and European region and lead an expanded London-based team.
The Cayman Islands Department of Tourism (CIDOT) has appointed Adrian White as Regional Manager to oversee the British Overseas Territory’s marketing strategy for the UK and European region and lead an expanded London-based team.
Based in the Department of Tourism’s Dover Street office, White’s remit will be to implement the Cayman Islands’ global five-year tourism plan, raise the destination’s profile and increase visitation numbers from the UK, Ireland and Europe.
With over 20 years’ experience in leading international sales, marketing and partnership strategies for high-profile brands, White joins from the InterContinental Hotels Group where he was Global Brand Partnerships Director for five years. Successful in developing business growth and development through tactical and strategic alliances, White’s experience in the travel industry will be key in delivering the Cayman Islands’ tourism goals.
A new Sales Executive, Irene Orozco has also joined the UK team to develop trade partnerships and raise trade product awareness of the unique holiday experiences available in all three islands of Grand Cayman, Cayman Brac and Little Cayman. With eight years’ experience in the tourism industry, Irene most recently held the role of Account Executive at international representation company, Axis Travel Marketing.
A series of training initiatives overseen by Irene will increase awareness and offer key destination facts to equip our trade partners to sell the Cayman Islands. These include a revamped training programme, contact centre training, fam trips, regional roadshows and branch visits.
Mrs. Rosa Harris, Cayman Islands’ Director of Tourism commented: “We are delighted to welcome both Adrian and Irene to our UK team at an exciting time as we roll-out our global tourism strategy with the UK and Europe playing a key role in bringing increased visitation to the islands via strong trade partnerships.
She added: “Demand remains strong for the Cayman Islands’ unique offering of exceptional barefoot luxury beach holidays, attentive service and an expansive choice of activities. First-rate dive locations, a diverse international culinary scene, thrilling sports, as well as, spectacular wildlife make it an attractive destination for British visitors. British Airways’ Boeing 777 service with increased premium seat capacity and three international luxury hotels slated to open on Grand Cayman in 2021 will help us work closely with the UK trade to bring more British visitors to the Cayman Islands.
Agents can register for the newly launched Cayman Islands Training Programme by visiting
caymanislands-training.co.uk
. To further support travel partners, a broad range of collateral is also available from the Department of Tourism by emailing
trade-info@caymanislands.ky
or by visiting
visitcaymanislands.com
or
www.divecayman.ky
.
Search News
Articles By Year
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
We use Cookies on this website to improve functionality and performance, to analyse traffic to the website and to enable social media features. To learn more, please see our
Cookie Notice
for details