Product Development: Tours & Guest Experiences Workshop Series
Workshop Format and Date
Half-Day, Online Workshop | Friday, 23 August 2024 (Part 1) and Thursday, 29 August 2024 (Part 2)
Full-Day, On-Site Workshop | Friday, 6 September 2024 (Part 3)
Workshop Summary
In today’s dynamic tourism environment, it is essential for destinations and tour operators to continuously innovate and enhance guest experiences. Aquila’s Product Development: Tours & Guest Experiences workshop series is crafted to equip Cayman Islands tourism stakeholders with the knowledge and tools necessary to create and reimagine engaging and sustainable tour products.
This workshop series aims to help participants respond to current trends and expectations, ensuring that they can offer compelling and memorable experiences to guests. The program includes two half-day virtual workshops and culminates in a full-day, on-site interactive session.
Workshop Topics:
Part 1 – Creating Guest Experiences Workshop: Participants will learn to:
- Identify opportunities
- Understand current industry trends
- Develop engaging guest experiences
- Use tools and templates for building packages
- Apply pricing and mark-up strategies
- Consider key aspects of guest experiences today
Part 2 – Attracting Guests to Your Experiences Workshop: Participants will explore:
- Market identification
- Product and market readiness
- Strategies for bringing products to market
- Sales and marketing tactics
- Utilising sales and marketing tools
- Key considerations for attracting guests
Full-Day, On-Site Workshop | Friday, 6 September 2024
This interactive session brings together all participants to maximise opportunities, exceed guest expectations, and foster successful partnerships. Key topics include:
- Maximising opportunities with experiences
- Exceeding guest expectations and adding value
- Partnering to package experiences
- Establishing successful partnerships
- Speed networking to explore new partnerships
- Creating “Wow” moments in guest experiences
- Key considerations for next steps
Participants will receive a comprehensive workbook containing tools and templates to support their ongoing efforts.
Who Should Attend
Participants will be split into two industry groups to allow for a more effective and targeted approach to learning and development, ensuring that each participant gains the knowledge and skills necessary to succeed in their respective tourism ventures.
Industry Group 1:
- Established operators working successfully with cruise lines, encouraged to diversify to stayover guests
- Established operators needing support to continue or improve their cruise business
Industry Group 1 Workshop Series Dates and Times
Friday, 23 August 2024 (Part 1), 8:30am – 12:00pm
Thursday, 29 August 2024 (Part 2), 8:30am – 12:00pm
Friday, 7 September (Part 3), 8:30am – 4:30pm
Industry Group 2:
- Newer operators struggling to get established
- Potential businesses not yet in the industry but showing promise
Industry Group 2 Workshop Series Dates and Times
Friday, 23 August 2024 (Part 1), 1:00pm – 4:30pm
Thursday, 29 August 2024 (Part 2), 1:00pm – 4:30pm
Friday, 7 September (Part 3), 8:30am – 4:30pm
This workshop series is an excellent opportunity for stakeholders to enhance their offerings, ensure sustainability, and create unforgettable guest experiences.
Early registration is encouraged due to limited spaces.