Marzeta Bodden
Deputy Director, Tourism Product Development
Marzeta Bodden is the Deputy Director, Tourism Product Development for the Cayman Islands Department of Tourism. Over the past 20 years, she has worked with organisations in aviation, tourism, education, financial services, and has held positions in both the private and public sectors. This includes working for Cayman Airways, a leading offshore law firm, and the Cayman Islands Government.
After a four-year stint in public relations at the national flag carrier, Cayman Airways, and three years of overseas undergraduate and postgraduate study, Marzeta joined leading offshore law firm, Appleby, in 2009 and there she managed the strategic business development, marketing, and financial management for three global corporate teams with responsibility for multi-million-dollar budgets as well as key client relationship management programmes for four years.
While attending graduate school at the University of Surrey in the United Kingdom from 2008 to 2009, Marzeta wrote her dissertation focused on exploring gastronomy tourism as a niche market for the Cayman Islands. This body of work sought to determine whether the food tourism niche market could be used as a source of redeveloping and differentiating the Cayman Islands tourism product. She later translated her research into a viable company by founding Cayman Food Tours in 2013, a walking food tour company that shared the history, culture, heritage, and culinary offerings of the downtown George Town area with over 3,000 visitors and residents.
From 2013 to 2018, Marzeta harnessed her entrepreneurial spirit and pivoted to a career supporting an impressive portfolio of projects including work with the Rio 2016 Summer Olympics where she supported press operations at the major international multi-sport event; TEDx where she brought the global brand’s grassroots initiative to the Cayman Islands for the very first time – TEDxSevenMileBeach; Junior Achievement Cayman Islands where she supported key programmes which helped prepare more than 10,000 young people to succeed in a global economy; and with Rotaract District 7020 where she led an international service organisation of 1,100 people in 10 countries across the Caribbean.
In 2018, Marzeta joined the Cayman Islands Government’s special project team, Celebrate Cayman, to coordinate initiatives focused on discovering the Cayman Islands’ history, engendering national pride, engaging, educating, and inspiring youth, celebrating our diversity and encouraging connection, and nurturing a spirit of a cultural community. These activities were underpinned by two national milestones: the 60th anniversary of the Cayman Islands Coat of Arms and the 60th anniversary of the Cayman Islands’ first written constitution.
From February 2020, she provided policy and communications support to the Premier, Cabinet, the Cabinet Office, and the Senior Leadership Team throughout the COVID-19 pandemic including the critical, early response phase.
Marzeta earned her Master of Science in Marketing Management from the University of Surrey, dual Bachelor of Business Administration in Finance and Marketing from Florida International University, and is a certified Project Management Professional (PMP)® with the Project Management Institute.
Marzeta specialises in business development, experience curation, leadership development, project management, strategic marketing, and communications.
When she’s not taking action for impact, you can find Marzeta enjoying a delicious meal with family and friends, dancing up a storm to soca music, serving the community with the Rotary family, planning her next trip to discover more flavours of the world, curled up with a good book, listening to podcasts, or with legs folded and eyes closed on a yoga mat where she’s resetting and recharging.