To thoughtfully and strategically explore and develop the most appropriate needs to keep the Cayman Islands as an online brand leader. Provide up-to-date analytics and research that will assist in accurate business intelligence.
Support the wider objectives of all related institutions in promoting the Cayman Islands, developing partnerships and co-marketing opportunities that drive positive perceptions of the destination. Increase positive awareness of the Cayman Islands as a holiday destination in our core source markets. Assist in ultimately driving our target market to the destination, increasing conversions. Consistently provide information to enhance the decision-making platform for sustaining the tourism industry in the Cayman Islands.
Top Functions – E-business
- Website Management:
- Provide visitors to the Cayman Islands a suite of sites with current and relevant information presented in a user-preferred format that highlights possible experiences, high-quality images and interactive experiences which will encourage repeat visitation and result in booking a Cayman Islands visit.
- Digital Marketing (Online & Social Media)
- Increase the awareness of the Cayman Islands among our target market through strategically selected online advertising opportunities and social networks which allows the E-business team to converse with on-island, perspective and previous visitors to ensure the Cayman Islands are top-of-mind when selecting their next vacation destination. These selections are based on target market demographics and technographics to support the department’s strategic goals and objectives.
- Customer Relationship Management:
- Allow customers to receive information that has been mass-customised specifically for them based on selected options demonstrating high quality responsiveness which will set the expectations of their visit to the Cayman Islands. Incorporating statistics and analytics within communications to track user preferences, call to action success rates and adjust CIDOT’s messaging to ensure relevance and continued success towards achieving the Department’s strategic goals and objections.
Top Functions – Research
- Primary Function
- The overall objective for international research is to better understand the experiences of past guests while in the Cayman Islands as well as perceptions of immediate prospects and to assess any similarities and/or differences between the two as well as motivations for travel.
- Regional & Marketing Communications Research:
- Collect data from first-time and repeat visitors to the island for our three major source markets (US, Canada and the UK).
- Luxury Brand Research:
- The Unit tracks data analysis for US Luxury Research and Branding for all markets and extends services that are research-focused for sound business decision-making.
- Visitor Experience Reporting:
- Develop and manage visitor exit surveys to collect, analyse and report on visitor experiences in support of the strategic goals and objectives of the CIDOT.
- Visitor Performance Analysis & Reporting:
- Provide consistent data analysis and reporting on all visitor arrivals to the Cayman Islands in partnership with external agencies for the benefit of internal and external stakeholders, and in support of the strategic goals and objectives of the CIDOT.
- Business Intelligence & Analytics:
- Lead the business intelligence gathering, management, monitoring and reporting to ensure effective measurements are available in support of all initiatives for the successful delivery of all strategic business goals and objectives.